Marking their 20th anniversary, Tender UK, a charity dedicated to domestic and sexual abuse prevention, championed by Olivia Colman commissioned both myself and Osch Design to create a rebrand for their entire image. Our recent collaboration involved breathing new life into Tender's image and values. The brand and website redesign highlight Tender's creativity and unwavering commitment to kindness.

In this journey, my job was to craft a suite of illustrations that vividly capture Tender's friendly, inclusive, and approachable spirit. Through expressive, colorful characters in various settings, my aim was to embody the essence of what makes Tender unique.

The strapline and logo has undergone a refreshing update by Osch, to align closely with this newfound optimism, making Tender's important message even more accessible, especially for children in primary schools.

It's been a joy to collaborate on this project, and I look forward to witnessing the positive impact of Tender's refreshed identity.